USP

He died rich, discontented
had built an USP
for his products
far and wide, in every distant land.

Anything from his stable
got marked ‘Sold’ before
it was even
fine-tuned on the drawing table

Alas he died a violent death
in a car driven rash
and given all honours
till the cremation pyre hearth

Extravagant sandal wood bed
and rare perfumes
his last accompaniments
Pity, didn’t sell lest discounted